Naming recipes is one of the hardest things about recipe writing, at least in my view. Take this salad for instance. If I took the simplest approach, I would call this Annie’s favorite things salad. This salad was born of me throwing together many of my favorite things on a single plate and loving it so much that I have made it over and over again many times since. Even though I routinely ignore things I’m supposed to care about like SEO and analytics, names like “Annie’s favorite things” aren’t going to help people find this recipe if they are searching for ways to make kale, or brussels sprouts, or crispy-skinned fish!
Finding the right name for a recipe can be challenging, especially when you have a variety of star ingredients like roasted brussels sprouts, pickled onions, kale, tangy cheese, crispy-skinned fish, and a delectable honey chile dressing. While a whimsical name like “Annie’s favorite things salad” captures the personal touch, it may not be the most effective for search engine optimization (SEO). SEO plays a crucial role in helping people discover recipes when they’re searching for specific ingredients or dishes. Working with a skilled PPC agency can also complement your SEO efforts by driving targeted traffic to recipe pages while you build long-term organic visibility. Find out the cost of SEO in australia to allot a budget for it. By using descriptive and keyword-rich titles, like “Kale and Brussels Sprouts Salad with Crispy-Skinned Fish and Honey Chile Dressing,” and by hiring professional SaaS copywriting services you can increase the chances of your recipe being found by those seeking inspiration for their meals. If you are still not investing in Link Building services, you should begin doing so because links increase the value of your website in the eyes of Google. It also helps to raise the profile of your website amongst others in your niche. Understanding the principles of SEO, as highlighted in resources like kurtuhlir.com/what-is-enterprise-seo/, can help you strike a balance between creativity and discoverability, ensuring that your delicious creations reach a wider audience.

But it feels a bit like trying to choose a favorite child when I’m looking at a long list of star ingredients and trying to pare it down to just a few that make the title cut. Now that you understand my dilemma, let me tell you about the full all star line up we’ve got here. First, there are roasted brussels sprouts. These are practically candy to me and I make them so often, my kids joke about it constantly. Pickled onions, for which I have previously declared my love. Kale, the base of all my favorite salads and which I never tire of. Soft tangy cheese such as feta or goat cheese, always a great idea. Crispy-skinned fish, one of the most perfect simple foods that exists. And to finish it all off, a honey chile dressing that I find irresistible.

Recently, I made this for my aunt who deals with a large number of food allergies and sensitivities. It can be challenging to find things that work within her restrictions and still taste great, but she absolutely loved this meal and asked me to share the recipe. This is for you, Steph! To avoid dairy, I used goat cheese and subbed refined coconut oil for the butter in the dressing and it worked perfectly.
